Senior Social Media Specialist

Full-Time shakalakaa Rice Social
Department Social Media Team
Job Mode Hybrid
Working Days Monday to Friday, excluding public holidays
Working Hours 10:00 AM to 7:00 PM
Working Location Cheras, Kuala Lumpur, MY

Job Description

We are looking for a Senior Social Media Specialist to drive our team's growth and business development efforts. This leadership position involves mentoring and guiding junior team members, cultivating their skills in content and strategy execution. You will be responsible for developing comprehensive and innovative social media strategies that meet client objectives and preparing compelling proposals for new business. A critical part of this role is actively participating in client pitching and presentation to secure new opportunities. Furthermore, you will play a crucial part in quality control, ensuring all published visuals meet brand standards, and diligently managing project timelines to guarantee on-time delivery of all client campaigns.

Key Responsibilities

  • Lead and mentor junior team members and interns, providing constructive feedback and delegating tasks effectively based on individual strengths.
  • Oversee team performance, hosting strategic meetings to set clear objectives and ensure all key performance indicators (KPIs) and project deadlines are consistently met.
  • Develop innovative, comprehensive social media strategies and marketing campaign ideas aligned with client needs and objectives, informed by in-depth competitor analysis.
  • Identify and propose operational enhancements to streamline internal and external processes, improving team efficiency and workflow.
  • Prepare compelling proposals and presentations for potential clients, actively participating in pitching to secure new business opportunities.
  • Collaborate directly with clients to understand their goals, present ad strategies, and provide expert recommendations.
  • Partner with Client Relations to integrate social media strategies into new business proposals and client meetings.
  • Maintain rigorous quality control over all team outputs, meticulously reviewing published visuals and content to ensure adherence to brand standards and consistency across all platforms.
  • Provide occasional hands-on support in the creation, editing, and design of visuals to ensure rapid turnaround and quality when required.
  • Manage social media budgets and allocate resources across campaigns.
  • Oversee ad performance, implement real-time optimizations to targeting and engagement, and maintain regular client communication to ensure satisfaction and high retention rates.
  • Establish specific goals and tracking KPIs for all campaigns, analyze performance data, and generate detailed monthly reports to provide data-driven recommendations for continuous improvement.

Job Requirements

  • Solid understanding of current social media platforms, trends, and best practices.
  • Minimum of one year's experience in social media marketing and content creation.
  • Basic experience in graphic design and video editing; proficiency with Adobe Illustrator and Photoshop is a plus.
  • Experience with photo and video shooting and editing is an added advantage.
  • Minimum SPM holder; a diploma/degree in Marketing, Media, or Communications is beneficial.
  • Exceptional creativity and a keen eye for visual design.
  • Strong communication and collaborative skills for effective cross-functional teamwork.
  • Proven ability to multitask, solve problems, meet tight deadlines, and thrive in a fast-paced environment.
  • Proficient in both written and spoken English and Mandarin; knowledge of Malay is a bonus.
  • Willingness to travel outstation as needed, with immediate availability preferred.

Skills

Social Media Marketing Social Media Strategy Social Media Advertising Content Creation Content Strategy Brand Strategy Social Media Trends Digital Marketing Social Media Campaigns Social Media Content
Senior Social Media Specialist
Senior Executive
1-2 Years Experience
Digital Marketing
Advertising & Branding
Copywriting & Content Creation
Posted on Sep 4, 2025