Performance Marketing Specialist

Job Description

We are looking for a Performance Marketing Specialist to expertly manage and optimize paid advertising campaigns across various social media platforms. This vital role requires a sharp focus on maximizing Return on Investment (ROI), driving conversion growth, and ensuring all campaigns effectively meet specific client objectives. Beyond technical campaign management, including budgeting, audience targeting, bidding strategies, and continuous performance monitoring, you will also be responsible for generating key visual assets required to test and scale campaign performance. Your ability to combine data-driven ad strategy with effective visual execution will be key to campaign success.

Key Responsibilities

• Plan, execute, and optimize paid social media campaigns across platforms to ensure client growth objectives and maximum Return on Investment (ROI / ROAS) are achieved.
• Lead the development of comprehensive performance marketing strategies and data-driven ad concepts aligned with client goals.
• Present performance strategies, budget allocation recommendations, and data-driven insights clearly to clients.
• Monitor campaign metrics daily, executing continuous optimizations in audience targeting, bidding strategies, ad placements, and scaling tactics.
• Analyze key performance metrics and generate detailed performance reports to deliver actionable data and strategic growth recommendations.
• Conduct thorough competitor and market analysis to identify media buying opportunities, ad trends, and industry benchmarks.
• Design and adapt supporting ad visuals (both static graphics and short video edits) tailored for performance testing and conversion optimization.
• Craft persuasive, conversion-focused ad copy tailored to specific target audience segments and funnel stages.
• Collaborate directly with clients to deeply understand their target KPIs and integrate them seamlessly into performance strategies.
• Maintain regular updates on ad performance metrics, key insights, and account health to ensure high client satisfaction.
• Provide guidance and support to interns or junior staff assisting with performance marketing and asset preparation.

Job Requirements

• Solid foundational knowledge of performance marketing principles, paid social platforms (e.g., Meta Ads Manager, TikTok Ads Manager), and conversion tracking best practices.
• Entry-level candidates with strong analytical aptitude are welcome; hands-on experience in managing paid social ad accounts is a strong advantage.
• Basic to intermediate knowledge of graphic design and simple video editing tools (e.g., Canva, Adobe Photoshop/Illustrator, CapCut, or Premiere Pro) to generate ad creatives.
• Minimum SPM holder; a diploma or degree in Marketing, Digital Media, Business, or Communications is beneficial.
• Strong analytical mindset and data interpretation skills paired with visual sensibility, with a proven ability to multitask, solve problems, and meet deadlines in a fast-paced environment.
• Proficient in both written and spoken English and Mandarin; proficiency in Malay is a bonus.
• Willingness to travel (including outstation travel), with immediate availability preferred.

Skills