Performance Marketing Intern

Job Description

We are looking for a motivated Performance Marketing Intern to gain hands-on experience managing and optimizing paid advertising campaigns across various social media platforms. In this learning-focused role, you will assist the performance team in driving Return on Investment (ROI) and supporting campaign goals from awareness down to conversion. Beyond assisting with technical campaign setup, including budget tracking, targeting, and daily performance monitoring, you will also contribute by generating essential visual ad assets (both static graphics and short video edits) for performance testing. Your passion for digital ads, combined with a balance of analytical curiosity and visual execution, will help drive client campaign success.

Key Responsibilities

• Assist in setting up, launching, and managing paid social media campaigns across platforms (Meta, TikTok, etc.).
• Participate in campaign strategy sessions, contributing fresh ideas for ad concepts, creative angles, and targeting approaches.
• Help prepare ad strategies, performance slides, and data insights for client presentations and reviews.
• Assist in daily monitoring of ad performance metrics, learning how to execute optimizations in targeting, bidding, and budget pacing.
• Help gather campaign metrics and draft weekly/monthly performance reports to track conversion metrics and extract actionable insights.
• Conduct competitor and market research to identify ad creative trends, hooks, and industry best practices.
• Assist in designing and adapting visual ad creatives (static graphics and simple video edits) optimized for performance testing and conversion.
• Help write conversion-focused ad copy tailored to specific target audiences and campaign goals.
• Work closely with senior team members to understand client KPIs and assist in carrying out project deliverables smoothly.
• Support team communication regarding campaign progress, assisting in keeping account performance records organized and up to date.

Job Requirements

• Foundational interest and understanding of social media marketing, paid advertising concepts, and digital platforms.
• Minimum SPM holder; current student or recent graduate in Marketing, Digital Media, Business, Communications is a plus.
• Basic working knowledge of design and editing tools (e.g., Canva, CapCut, Adobe Photoshop, Illustrator, or Premiere Pro) to generate basic ad visuals.
• Strong willingness to learn, high attention to detail, and comfort working with basic data and metrics.
• Creative mindset paired with strong organization, problem-solving skills, and the ability to manage tasks efficiently in a fast-paced setting.
• Proficient in both written and spoken English and Mandarin; proficiency in Malay is a bonus.
• Commitment to an internship period of three months or longer is preferred.

Skills