Job Description
We are looking for a charismatic, high-energy E-commerce Live Host on a project-based / part-time basis to present and promote products during live streaming sessions across major e-commerce marketplaces (including TikTok Shop, Shopee, and Lazada). This sales-driven role requires a strong focus on viewer engagement, product demonstration, and real-time conversion strategies to motivate viewers to add items to their carts and complete checkout. Beyond on-camera hosting, you will also be responsible for generating basic supporting visuals (such as live stream cover banners, overlays, and simple teaser edits) and crafting compelling live session hooks to maximize campaign performance. Your ability to combine entertaining storytelling with aggressive call-to-actions will be key to live streaming success.
Key Responsibilities
- Host engaging live streaming sessions on platforms like TikTok Shop, Shopee, and Lazada, maintaining high energy, enthusiasm, and strong brand presence throughout.
- Pitch product features, demonstrate usages, and aggressively drive real-time checkouts through compelling calls-to-action (CTAs), exclusive voucher callouts, and limited-time deals.
- Actively interact with live comments, answer viewer inquiries in real time, and build rapport to boost viewer retention and watch time.
- Collaborate with the team to map out live stream flow, run of shows (ROS), product order, and promotional strategies tailored to marketplace algorithms and audience behavior.
- Review live stream analytics (e.g., peak concurrent viewers, add-to-cart rate, Gross Merchandise Value [GMV]) post-session to continuously refine hosting techniques and product pitches.
- Craft persuasive promotional phrases, catchy live titles, and persuasive product callouts to attract organic tap-ins during sessions.
- Conduct thorough pre-session prep to deeply understand product selling points, pricing structures, and promotional vouchers.
- Monitor top-performing live streams and trending viral tactics within the e-commerce landscape to keep session styles fresh and competitive.
- Assist with live setup preparation (lighting, audio, camera angles, and product display arrangements) to ensure a high-quality streaming experience.
Job Requirements
- Proven experience or strong natural confidence in hosting live streams, public speaking, or video content creation (experience with TikTok Shop, Shopee Live, or Lazada Live is a strong advantage).
- Strong track record or passion for sales, with a natural ability to handle real-time objections, persuade viewers, and create a sense of urgency.
- Minimum SPM holder; background in Mass Communication, Media, Marketing, or E-commerce is a plus.
- High adaptability, quick problem-solving skills, and the ability to maintain vibrant energy for extended streaming periods in a fast-paced environment.
- Proficient in both written and spoken English and Mandarin; proficiency in Malay is a bonus to cater to local marketplace audiences.
- Flexibility to work on a project-based/part-time schedule, including peak sales campaign periods (e.g., double-digit mega sales days like 11.11, pay-day sales, evening/weekend/midnight slots).